culture

I use cultural intelligence as a growth lever to sharpen positioning, reduce cross-border friction, and increase market adoption in complex environments.

  • Cultural retail business models to engage global luxury brands across Greater China for K11 Concepts

  • Cross-culture brand strategy for Coach’s market expansion in Greater China

  • Local market analysis for global fast-moving consumer goods (FMCG) and consumer packaged goods (CPG) brands for Sign Salad Cultural Insights Agency

  • Global research partnership for Brown University with leading universities in Hong Kong, Ireland, South Africa, Turkey and the UK.

  • Talent retention strategies for the Pittsburgh Region Economic Development Alliance

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