Meaning beats Metrics Every Time

Huge thank you to Graeme Crawford for having me on his podcast Transformed With Data. We have a fun and broad ranging conversation at the intersection of culture, business, finance and transformation.

"In this episode, I sit down with Ian Alden Russell to talk about something most leaders miss when they look at data. We dig into how cultural signals and qualitative insights can predict market shifts before they show up in your revenue reports. Ian shares his approach to helping companies, from luxury retail to AI startups, understand the human side of business decisions. We explore the concept of leading indicators versus lagging indicators, why pricing can be a cultural statement, and how paying attention to narrative alignment can protect your company's value. If you've ever wondered how to spot trouble before it hits your bottom line, this conversation will give you practical ways to start looking at your business differently."